"Mercury features SB's Bay Marine" from the October 1, 1974 Door County Advocate
Mercury features SB's Bay Marine
Bay Marine, located at 1426 Egg Harbor rd., was recently featured in the December issue of The Messenger, a monthly publication by Mercury Marine.
Just a little more than three years ago Bay Marine was a service station. Today it has twice expanded to become a leading dealer in large boats, engines and snowmobiles.
According to the owners, Fran Felhofer and John Kugler, the biggest factor in their success was the timeliness of their expansion coinciding with the advent of good fishing on the Great Lakes, Green bay and Sturgeon bay.
Bay Marine has three full-time mechanics in the service department and a parts department that is equipped with a $40,000 inventory.
In addition to the success with boats Bay Marine has also capitalized on the snowmobile boom. Felhofer contends that snowmobilers are so big in Door county that people start anticipating winter fun by the end of summer. Farmers are able to make tremendous use of them and pleasure riding has become a great sport.
The snowmobile boom has become just as big as the boat boom which adds up to big business year round for Bay Marine, says The Messenger.
Courtesy of the Door County Library Newspaper Archive
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